Valentine’s Day is coming. The cliché says that women get sexy lingerie at the height of love. But leave it to Rihanna to be original: she suggests reversing the roles. With their lingerie label Savage x Fenty, they stand out with a range of bold pieces for men.
Inclusivity has always been Rihanna’s hobby. With Savage x Fenty, lingerie is made for everyone, regardless of clothing size, skin tone or sexual orientation. Even when teaming with models, she plays the role of diversity. And this is no different from her latest Valentine’s Day collection. This time she was thinking mainly of men.
Stigmas for men
This isn’t the first time Rihanna has released men’s underwear. This is a very conscious choice. “The world of fashion is gradually becoming more diverse, but men are still represented by one definite genre, especially when it comes to models who wear lingerie,” she told the Associated Press in the past. So she wants to change that. “I want to work with men of all sizes and colors. When it comes to inclusion, men aren’t given much attention. They also have to feel represented.”
She has a point there: We sometimes forget that men, too, are faced with day in and day out with muscular adonis in ad campaigns. Because of this, they may also feel insecure about their bodies or be under pressure to lose weight and muscle. They are also less likely to talk about it. So Rihanna’s collections are a step in the right direction to change this.
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